Digitalization Strategy

Trying new clothes at home. An idea for retailers

Nobody wakes up in the morning and think: “I would really like to go in that clothes store today and try on some clothes and maybe buy them”. Nobody ever! What people typically wants is to 1. Be able to see the selection of options, 2. Make sure that they fit and look good on […]


The hardest part of Business Strategy

This is called focus. The hardest part is the focus In the past years, it has become commonplace to dismiss strategy work as paperwork combined with hefty presentations. While this is often the case, it is more a symptom than a disease. While it coming up with a sound strategy is something most companies can […]